Business As Usual

Visual design work for “Business As Usual”. Directed by @joshuakissi for @google

BAU is an inspiring and beautifully shot short film which in my opinion serves as the genesis of a new visual storytelling style and genre that is to come. There simply aren’t many films or series that show costal Black culture as it currently exists today. Many aspire and adopt, but few if any ever display and distill the true essence of our multiplicity and breadth of influence. This film, however, felt like the truth the moment Josh showed it to me. The skin tone, the style, the swagger, the sun, the sounds by @sunnicolon all felt real and resonated the life of a person that I know exists today but we hadn’t seen presented. And that’s art’s true purpose: to allow us to see what is, and what could be.